Send more personalized emails to your email list. They check everything including headers, body, attachments, HTML code, images, URLs, spam keywords, malware, viruses, spam HTML tags, etc. Google chooses what inbox type your email will land in based on its content. Content Can Land You in Gmail’s Promotions Tab And users who frequently interact with their mailbox, in general, receive more messages in their inboxes than other users. Users who interact with emails from a website for multiple days are more likely to get emails from that domain placed in their Primary Inbox. Users who are less engaged with your emails than with the rest of their mailbox may have fewer of your messages delivered to their main inbox, even if you consider them an engaged recipient.Įngagement assessment is reliant on the analysis of the following positive and negative interactions from recipients: It’s important to understand the correlation between these two measures of engagement.
Gmail will ask your recipient if they want all future emails from you to go to the selected tab.
What Type of Content Affects Gmail Tab Placement
Knowing how to manipulate Gmail’s tabs in order to be placed right in front of your customer is crucial for every successful email marketer. In order to achieve the prestigious title as the #1 ESP, Gmail focused on maximizing its customer experience and developed an advanced filtering system to separate incoming emails using tabs. It has become increasingly more difficult for your emails to reach the Gmail Primary Inbox throughout these past few years.
Learn how to teach Gmail to send your emails to the Primary Tab.
Gmail Primary Inbox: Improve Gmail Inbox Placement